As obviously stated in the editorial, Craft targets everyone who owns a home in the state of Texas. This article should appeal to people anyone who is looking to save a few dollars on tax paying and people who live in school district property, but only for people who feel like the current law on the exemption cap on school district property taxes needs to be changed to a higher value.
The author may receive the attention and the acceptance of his authority to make the claims he does because the editorial is written very organized. He provides the reader with information about the voting dates should the viewer choose to vote. Craft also includes statistics and numbers to greater increase his credibility as a provider of information to a large quantity of people and to appeal to the viewers' logical side that the proposition will indeed do what it states.
Finally, the author's claim is simply that homeowners should vote "yes" on Proposition 1 because it will increase the exemption value to a higher number in terms of dollars, thus, more Texas homeowners will be exempt from having to pay taxes for living on school district property. As stated previously, Craft supports his claim by asserting that "changes would save Texas homeowners about $1.2 billion in the first biennium.." He also gives individuals who suspect school budget cuts some piece of mind by saying, "The state will send $1.2 billion to districts to cover the revenue those districts would have given up..."
In conclusion, Sam Craft creates an organized editorial to convince Texas homeowners to vote "yes" on Proposition 1. Personally, I agree with Craft because it is a logical proposition that "frees" many people with low income from having to pay school district property taxes.
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